My love for plants and nature probably started at home. I grew up in Hyderabad, a city in southern India, in a home with an enormous garden. Ayurvedic practices such as hair oiling and using various masks were part of daily life but highly messy and unglamorous. I hardly thought of skincare or beauty as I grew up, developing a great love of science instead. My dream was to become a physicist or chemist doing pathbreaking research. I chose chemistry and left India for the USA to pursue a Ph. D. in chemistry. In the process, I discovered an insatiable thirst to learn new things.
I went on to do adult things after my Ph. D. like getting married and getting a job. I built my career in the semiconductor industry where I learned about business and creating products.
I launched Saroya Natural in a most embarrassingly naive fashion in 2015. Saroya Natural was born of a thirst to enhance my well being after a burnout induced by adulting, at the ripe age of 40. Learning a new skill was rejuvenating as was the feeling of empowerment from knowing every ingredient in the skincare products I used on my young children.
Saroya Natural is more about living a beautiful life than it is about beauty. It's about caring for yourself and loved ones starting with your largest organ, skin. It's about connection to nature so we realize that without it, we cannot exist. I consider it an honor to help people take care of a dimension of their health.